ROCK CANDY ENHANCES RETAIL PACKAGING; DEBUTS TWO NEW ITEMS

LOS ANGELES —  Award-winning sex toy manufacturer Rock Candy Toys has unveiled fresh retail packaging for select best-sellers and two new items from their forthcoming product collection.

The packaging update, which debuted at the ANME Founders Show in July, sports a new and improved look for two of Rock Candy’s most distinguishable products, the Gummy Bear Vibe and Gummy Ball in compact, space-efficient 3” x 5” blister cards. Originally, both items were individually-wrapped and included within the Candy Shoppe, a highly-stylized tube dispenser point-of-purchase display.

Designed for dynamic consumer appeal and durability, the revamped blister card packaging allows the entire product to be visible from a distance, while reducing the potential for battery-operated items to turn on during the shipping process.

Two new cock rings are set to join the carded collection, including the Bling Pop, a vibrantly-hued ring with a diamond-shaped silhouette, and Gummy Rings, a 2-pack of beginner-friendly male enhancement rings. Both products are set to begin shipping in late August. 
Rock Candy has garnered a total of 15 industry awards nominations since launching in January 2018; four of which specifically recognize the company’s excellence in merchandising and packaging design. 

Creating an iconic visual identity has remained a high priority for the Rock Candy team, using retailer and distributor feedback as a vehicle to stay connected to consumers, improve efficiency, and maintain a cohesive aesthetic. 
“Everyone at Rock Candy Toys prides themselves on not being satisfied with the status quo,” states VP of Sales Lewis Adams. “When Rock Candy launched, we enjoyed a lot of success with our Candy Shoppe display and their dispenser-style product tubes. To build on that success, we took two of those best-sellers: the Gummy Vibe and the Gummy Ball, and we reimagined it into new carded packaging.”

Adams continued, “rounding out the new blister card products are the 'Bling Pop' -- an instantly recognizable cock ring that is as powerful as it is charming, and our super-stretch pack of Gummy Rings. We unveiled all four items at the ANME Show this past July, and the reaction was extremely positive. Everyone loved them. We are excited to start shipping them and see where the next year takes us."

The company will be showcasing their complete Summer 2019 collection at the Brooklyn Sex Expo, taking place at the Brooklyn Expo Center September 21-22.

Sales inquiries please contact tracy@rockcandytoys.com or call (818)-888-8738.

For more information on Rock Candy Toys, visit them on Facebook, Twitter, and Instagram.

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