Los Angeles, Calif. — New pleasure products manufacturer Rock Candy Toys has been honored with two 2018 StorErotica Awards, “Marketing Campaign of the Year” and “Merchandiser of the Year”. Both awards recognize the exceptional immersive merchandising experience created by the company. These nominations mark a first for Rock Candy, following their inaugural launch in January.
Rock Candy set out to merchandise a consumer experience for retail stores with a fresh, cohesive collection of candy-themed sex toys, enlisting the expertise of mainstream toy engineers to execute an authentic vision from start to finish. The old-fashioned candy shop aesthetic is reflected throughout the dynamic product packaging, rainbow-hued colors, and easily-identifiable product names and shapes.
LOS ANGELES — Rock Candy Toys has introduced the Candy Stick, the flagship item for its newest collection. The toy comes in bubblegum, blueberry and cotton candy and is inspired by the ultimate impulse purchase.
The Candy Stick redefines the bullet vibe shape with an elongated and sleek shaft featuring five powerful vibrating speeds and functions. It works both solo and as a couple, with a convenient handle and a soft feel.
The Rock Candy trade show train keeps rolling, most recently at the Altitude Show in Las Vegas! The week kicked off with an opening night fashion show, where we sprinkled Rock Candy love (and real candy, too) down the catwalk. Can you name the song that is playing?
Read on for the answer (and some sweet photos of us rockin' out at Altitude)!
We were super excited to co-host Deja Vu's Sex Ed Night with Wet Lubricants in Las Vegas! A top-notch retail sex toy store goes the extra mile to provide a safe space for customers to learn. The Deja Vu staff, and attendees were A M A Z I N G - thank you so much for having us!
Read on to peek a few photos of our fun and educational Friday!
"In a world where sex and candy collide...."
The new year has been an exciting time for the Rock Candy team! In early 2018, we debuted the very first peek of Rock Candy Toys to our industry peers and colleagues at the AVN Novelty Expo. It has truly been an amazing process to see the concept of Rock Candy come to life, from raw sketches to reality!
VAN NUYS, Calif. — National Video/Universal Distribution has joined forces with Rock Candy Toys to distribute their new collection of candy-inspired sex toys. National/Universal has been an industry leader of intimate items, novelties, and adult videos since 1985. The company says it plans to support Rock Candy’s uniquely-developed merchandising opportunities with focused marketing to drive momentum.
“We are thrilled to offer Rock Candy Toys, a rep said. “This brand is invigorating the market with a truly innovative retail experience for consumers. This level of energy and dedication perfectly aligns with the way we approach our sales and marketing efforts.”
Rock Candy Toys products are making their way to adult retailers this month. The lineup includes the Gummy Ball, Gummy Vibe, Mega Mini Bullet, Candy Stick, Swirls, Suga Stick and Lala Pop, among others.
“The concept behind Rock Candy Toys originated with a retail focus — we wanted to create branding that would instantly envelope a shopper in an experience,” Rock Candy Toys President Keith Caggiano said. “Retailers want to try to keep shoppers in their store and when they see a candy shop, it’s something that they will immediately recognize and connect with. Everybody loves candy!”
Eldorado Trading has partnered with Rock Candy Toys as a distributor of its candy-inspired toy line. Keith Caggiano and David Joseph launched the collection, bringing the idea of impulse-buying candy to the sex toy sector.
“What really sets the line apart is the Candy Shoppe,” a rep said. The Candy Shoppe is “a candy dispenser point-of-purchase display that houses five smaller tube displays. Included in the each dispenser is the Gummy Vibe gummy bear shaped mini vibe, Rock It Ring vibrating cock ring, candy-colored Mega Mini Candy Bullet, gummy soft touch Gummy Ball finger vibe, and the Rock On Erection Ring.”
LOS ANGELES — ABS and Rock Candy Toys are thrilled to announce an exclusive UK distribution deal and EU partnership to stock the exciting new candy inspired line.
Rock Candy is an innovative brand that celebrates big colours, bold design and playful toys that remind you to have fun in the bedroom - and each one is a tongue-in-cheek treat with a retro inspired style.
LOS ANGELES — Last weekend Rock Candy kicked off the release of their new toy collection with a party at Pure Delish in Century City.
The event, Wonka’s Willy and the Candy-Colored Sexy Spring Soiree, transformed the “sweetest sex shop in LA” into a rainbow-hued sensory experience, complete with life-sized lollipops and gummy bears.