Los Angeles, Calif. — New pleasure products manufacturer Rock Candy Toys has been honored with two 2018 StorErotica Awards, “Marketing Campaign of the Year” and “Merchandiser of the Year”. Both awards recognize the exceptional immersive merchandising experience created by the company. These nominations mark a first for Rock Candy, following their inaugural launch in January.
Rock Candy set out to merchandise a consumer experience for retail stores with a fresh, cohesive collection of candy-themed sex toys, enlisting the expertise of mainstream toy engineers to execute an authentic vision from start to finish. The old-fashioned candy shop aesthetic is reflected throughout the dynamic product packaging, rainbow-hued colors, and easily-identifiable product names and shapes.
The merchandising concepts underwent an intricate design process to achieve a vintage-inspired look and feel. The Candy Shoppe display maintains the appearance of a real candy tube dispenser, designed to create a whimsical effect on any shelf or slatwall. Efficiency was key for the well-crafted merchandising components, which are all designed to ship, assemble, and present for retailers effortlessly while making a visual impact on their customers. Included in the plan-o-gram package is as follows:
-Five Rock Candy SKUs for the tube dispenser
-Candy Shoppe tube dispenser, designed for slatwall our countertop
-Four Rock Candy signs highlighting individual product names
The marketing and merchandising strategy specifically identified the notion of candy as an impulse purchase to the retailer bottom line, which was targeted to secure consistent, reliable revenue streams. All Rock Candy displays use the slogan “Treat Yourself” to encourage customer purchases. Aside from merchandising, the actual products themselves resemble the shapes and colors of actual candy, while using candy names to tie the whole theme together seamlessly.
President Keith Caggiano, a prominent veteran of the pleasure products industry, has received numerous recognitions for creative excellence in marketing and development. With five previous Marketing Campaign of the Year awards in tow, Caggiano brings an exceptional level of professionalism and creative energy to the brand.
Caggiano was inspired to bring a unique visceral experience to life, of which he compared to memorable trips to Disneyworld while growing up.
“Our goal from day one was to create a one-of-a-kind, captivating experience that consumers and retailers have never seen before,” he stated.
“The vision for Rock Candy married flawlessly with our team of skilled designers to create something equally innovative and enchanting. We are so pleased with what we have accomplished so far, and for the existing things that are coming.”
CEO David Joseph stated “We are so excited at how well-received the line has been from established distributors and retailers. We will continue to offer exceptional products and stellar customer service.”
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