VAN NUYS, CALIF. — Pleasure products manufacturer Rock Candy Toys has garnered three StorErotica Awards nominations, including Boutique Brand of the Year, Marketing Campaign of the Year (Treat Yourself), and Product Packaging of the Year.
Rock Candy’s sweet treat-themed collection of sex toys has received a total of 15 awards nominations in a multitude of categories since launching in January of 2018, including Company of the Year (Medium), Innovative Sex Toy of the Year (Gummy Vibe), Merchandiser of the Year, and Outstanding Product for Women (Candy Stick). In January of 2019, Rock Candy picked up the 2019 XBIZ Award for Pleasure Products Company of the Year.
The company, which employs an all-star staff of sexual wellness industry veterans, set out to create a one-of-a-kind experience for consumers and retailers alike. The marketing message is carried out through easily identifiable product names and shapes, bold colors, and mainstream-friendly merchandising components designed to spark an instantaneous psychological connection with customers.
“We are thrilled to be recognized in these three specific awards categories, as our team has poured a lot of love and energy into making this brand something truly special over the last year and a half,” said President David Joseph.
“We sincerely thank StorErotica and our industry peers for acknowledging Rock Candy’s commitment to innovation with our expanding line of pleasure products, and we can’t wait to unveil the next era of Rock Candy Toys at ANME in July.”
Since Joseph took ownership of the brand last January, Rock Candy refocused their sales and marketing efforts on developing enhanced retail packaging and a fresh line of products, as well as fostering stronger relationships with retail and distribution partners. Rock Candy’s comprehensive line of new products are set to launch at the ANME Founders Show the week of July 17.
Director of Sales Tracy Leone states, “I’d also like to thank StorErotica for the nominations and all of the customers who have supported us on our journey so far! Rock Candy is still a new line working hard to take this brand to the next level, with the goal of providing an exceptional experience for the retailer, down to the end user. We are committed to bringing fun and enjoyment into the bedroom, and candy is a timeless way to achieve that intention in new and creative ways. Go Rock Candy!”
The 13th annual StorErotica Awards honors the manufacturers, distributors and retailers of the adult novelty industry in over 20 categories. Winners will be announced on July 16th at the ANME Founders Show in Burbank, hosted by Certified Sexologist Dr. Jill McDevitt.
Vote for us on the 2018 StorErotica Awards website until June 30!