VAN NUYS, CALIF. — Adult products manufacturer Rock Candy Toys has been crowned winner of New Pleasure Products Company at the 2019 XBIZ Awards.
The prestigious award marks a first for Rock Candy, affirming the brand’s innovative and undeniable presence in the world of adult pleasure products.
“Receiving our very first industry award for 2019 XBIZ New Pleasure Products Company is an incredible honor,” states Rock Candy owner David Joseph. “This is a milestone for Rock Candy. Our current success is a result of the talent and dedication that each well-seasoned team member brings to the table, as well as the invaluable support from our industry partners.”
“The enthusiasm and brand loyalty we have garnered thus far from both distributors and consumers is our driving force. We are dedicated to raising the bar even higher in 2019; we are just getting started.”
Rock Candy’s distinct line of energetic candy-themed sex toys has garnered a total of 11 award nominations since its inaugural launch in January of 2018. 2019 XBIZ Award nominations include New Pleasure Products Company, Pleasure Products Company of the Year, Excellence in Product Packaging, Innovative Sex Toy of the Year for their best-selling Gummy Vibe, and Marketing Campaign of the Year (“Treat Yourself”).
In addition to five XBIZ Award nominations, Rock Candy was also nominated for two 2018 StorErotica Awards - Marketing Campaign of the Year and Merchandiser of the Year; 2019 AVN Awards Company of the Year (Medium), and three O Awards including Outstanding Marketing Campaign (Wonka’s Willy retail launch party), Outstanding Packaging (Lala Pop), and Outstanding Product for Women (Candy Stick).
Rock Candy set out with the intention to develop an extensive collection of candy-themed sex toys, with a cohesiveness reflected in compelling product packaging and charismatic colors. Unmistakable product names and shapes were strategically chosen to strike a psychological connection with the large majority of retail consumers.
The visual aesthetic and superior marketing components are a result of an intricate design process. From its inception, Rock Candy enlisted the expertise of an all-star roster of industry veterans, and mainstream packaging designers to achieve a vintage-inspired look and feel.
VP of Sales Lewis Adams says, "It is a huge honor to be recognized for all of the hard work we put into launching Rock Candy Toys. We have an outstanding team here, and we are all excited to build on our momentum during 2019, and beyond."
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